MullenLowe Global Rebrand:
The new global brand identity was created by MullenLowe U.S. and challenges the way agencies show up
in the world. The new logo doesn’t live by the rules of logic. It breaks free from any type of symmetry and rigidity.
With no corners or end points, it changes and moves and behaves in different ways. The new MullenLowe octopus
is alive. It has a will, a personality, and, above all, it wants to move. With its endless twists and turns, it has the
freedom to reinvent itself infinitely.
Role:
Motion Design, Design
Design Team:
Joao Paz, Marcio Doti,
Ricard Valero, Sergio Paulo (3D Artist)