MullenLowe Global Rebrand: MullenLowe U.S. created a new global brand identity that challenges how agencies show up in the world. The new logo doesn't play by the rules of logic — it breaks free from symmetry and rigidity. With no corners and no endpoints, it shifts, moves, and behaves differently every time. The new MullenLowe octopus is alive. It has a will, a personality, and, above all, it wants to move. With endless twists and turns, it has the freedom to reinvent itself infinitely.
Role: Motion Design, Design
Design Team: Joao Paz, Marcio Doti,
Ricard Valero, Sergio Paulo (3D)