Art Directors Club
ADC 104th Call For Entries
Role: Visual Identity, Motion Design, Art Direction
Design Team: Marcio Doti, Allie Hughes, Caca Barabás, Rafael Rosa, Angela Sun, David Jimenez, Leonel Guardado, Fabio Brigido, Joao Paz
The One Club for Creativity has opened the call for entries for the prestigious ADC 104th Annual Awards, supported by the striking 'Be Seen by the Best Eyes' campaign by newly-formed MullenLowe Design Studio. The campaign cuts straight to the heart of that idea: an invitation to bring your best work forward and get it seen by the most discerning eyes in the business. The studio crafted a series of surreal and humorous animated shorts, visually striking and absurd, to highlight the importance of creating work that simply can’t be ignored. These shorts play on the idea of 'Be Seen by the Best Eyes,' a metaphor for the discerning gaze of industry jurors.