Knorr Fast Food Remix:
To encourage cooking at home, we invited Ludacris to remix fast food by reimagining it with Knorr ingredients.
He remixed "The Choice is Yours" by Black Sheep, creating a bold campaign with a dynamic, typography-centric design. Blending a bespoke typeface inspired by ‘90s hip-hop with modern sans-serif elements, the identity captures Knorr's energy in the vibrant world of Ludacris.
Role:
Motion Design
Design Team:
Gabe Guedelha, Marcio Doti, Joao Paz, Fabio Brigido