Knorr Fast Food Remix

Role: Motion Design
Design Team: Gabe Guedelha, Marcio Doti, Joao Paz, Fabio Brigido
To encourage cooking at home, we invited Ludacris to remix fast food by reimagining it with Knorr ingredients. He remixed "The Choice is Yours" by Black Sheep, creating a bold campaign with a dynamic, typography-centric design. Blending a bespoke typeface inspired by ‘90s hip-hop with modern sans-serif elements, the identity captures Knorr's energy in the vibrant world of Ludacris.